FOOT LOCKER
“BECAUSE SNEAKERS”
For this year’s Week of Greatness, we created a tongue-in-cheek anthem spot that celebrates (and lovingly pokes fun) at the passionate, obsessive culture of sneakerheads. It’s the first time Foot Locker have specifically dug into the quirks of the sneakerhead community.
The commercial and the greater Week of Greatness campaign are connected with the line “Because Sneakers,” a knowing nod at the reason why sneaker obsessives go to the unusual lengths they do.
The spot features a star studded line up of celebrity sneakerheads, from NBA players like Ben Simmons and Paul George, to music stars like DJ Khaled (and his son Asahd), Meek Mill, J Balvin and Bad Bunny. True sneakerheads will also spot a host of cameos from leading sneaker influencers. This spot aired on national TV and was viewed +10MM across YouTube and IG.
Copywriter: Min-Woo Park
Creative Directors: Marcus Johnston, Jim Connolly
Director: Matt Devine
Production: Biscuit Filmworks
Post: Cartel (Andy McGraw, Josh Lee)
STILLS
TEASERS
To tease the celebrity packed film, Foot Locker released leaked “audition tapes” for the big spot, featuring NBA star, JR Smith and comedian, HaHa Davis trying out for a part. Spoiler alert; they didn’t make it in.